Search engine optimization

earch engine optimization, or SEO, is the promotional tool of choice for many website owners because they know that most Internet users do not search for a particular website when finding products to buy; instead, they enter what words come to mind when they want to see or buy at the search tabs in the homepage and then skim through each website until they run upon something that merits their full attention.

SEO focuses on targeting the right keywords and placing them in strategically selected places in articles as well as spreading backlinks systematically through the Web.

So how can you tailor your SEO campaign to make people visit your site more often?

Here are some tips:

Tip #1 Plan Your Keywords

Anticipate the keywords that others often enter, then incorporate them in your articles. Using your accumulated observations, together with your intuition, try to find out what users are most likely to enter if they want to visit a website whose topic is the same as your website.

Don't use keywords that are too outlandish such that others won't think about them. But don't use keywords that other websites often use when searching for the topic of your website - for there will be competition.

Tip #2 Think Like Search Engines Act Like Humans

Don't dare attempt to fool by stuffing your articles with too many keywords. Search engine algorithms are clever, and they can detect and lower the SEO rating or even ban websites that try to beat the competition unfairly through keyword stuffing. If you want to write articles, write it for human consumption, not for search engine consumption.

Tip #3 Determine Your Keyword Density

Ensure proper keyword density and modify as needed. A rule of thumb is that 3 to 5 percent of your article should be made up of keywords. And it's not only about your homepage; each page of your website needs keywords so that there will be a theme which search engines can examine, and the more pages you get a search engine to rank, the better your SEO rating will be.

Tip #4 Choose Backlinks that Make Sense

Post backlinks to related websites. Not only do backlinks increase visitors to your site; they help beautify your website's SEO rating. However, make sure that the sites where you post backlinks are popular and related to your web content. Indiscriminate backlinking can reduce SEO rating.

Post other websites' backlinks. It's not only your own backlinks that can increase SEO score; other sites can post their backlinks into your website too. That is a sign of rising popularity, which search engines can pick up.

Tip #5 Seek Expert Help

Get an expert to do all the SEO tasks for you. It may be a little pricey to hire, but SEO experts, with years of experience, know how to approximate what the SEO algorithms want from websites that deserve ranking up. While SEO experts mind the marketing, you have more time to mind administrative concerns of your business.

SEO will remain a premiere website promotion tool for as long as search engines exist. These five tips - mostly basic advice - can help a fledgling search engine optimization program become a juggernaut in no time.